Babbel

Brand design, UI/UX,

Branding, Design system

Brand design for the world’s most-selling

language-learning app.

Brand design for the world’s most-selling language-learning app.

My role

My role

My role

As a brand designer at Babbel I was responsible for a range of design projects, including improving the index page experience, creating ads, and working on small and large branding projects. Furthermore, I managed digital design within the marketing team, collaborating with product designers to ensure consistency between product and brand experiences. As a member of cross-functional teams, I helped solve design challenges and ensured our projects met customer demands and company goals.

As a brand designer at Babbel I was responsible for a range of design projects, including improving the index page experience, creating ads, and working on small and large branding projects. Furthermore, I managed digital design within the marketing team, collaborating with product designers to ensure consistency between product and brand experiences. As a member of cross-functional teams, I helped solve design challenges and ensured our projects met customer demands and company goals.

Redesigning the Babbel Indexpage

Redesigning the Babbel Indexpage

Redesigning the Babbel Indexpage

During my time at Babbel, I took a lead role in a project to improve the index page experience. This included gathering and analyzing data, ideating solutions, and redesigning the page in Figma. The redesign included new trust elements, information on courses and prices, and addressed UX issues. I worked closely with the brand strategist and a UX writer to ensure the redesign visually stayed close to the product and showed diversity. The redesign was tested with a sample size of 519,000 visitors and resulted in a significant +7% uplift in the first step of the funnel, considered an improvement.

During my time at Babbel, I took a lead role in a project to improve the index page experience. This included gathering and analyzing data, ideating solutions, and redesigning the page in Figma. The redesign included new trust elements, information on courses and prices, and addressed UX issues. I worked closely with the brand strategist and a UX writer to ensure the redesign visually stayed close to the product and showed diversity. The redesign was tested with a sample size of 519,000 visitors and resulted in a significant +7% uplift in the first step of the funnel, considered an improvement.

Other projects

Other projects

Other projects

At Babbel, I also had the opportunity to work on a range of other design projects, including:


  • Landing pages: I created design concepts and visuals for landing pages to support marketing campaigns and drive conversions.

  • Video projects: I collaborated with the video team to create engaging graphics and animations for video content.

  • Global campaigns: I contributed to the design of global campaigns, ensuring consistency and alignment with the brand identity.

  • Social media content: I created social media graphics, posts, and banners to promote Babbel's products and services.

At Babbel, I also had the opportunity to work on a range of other design projects, including:


  • Landing pages: I created design concepts and visuals for landing pages to support marketing campaigns and drive conversions.

  • Video projects: I collaborated with the video team to create engaging graphics and animations for video content.

  • Global campaigns: I contributed to the design of global campaigns, ensuring consistency and alignment with the brand identity.

  • Social media content: I created social media graphics, posts, and banners to promote Babbel's products and services.

Let's get to know each other.

Let's get to know each other.

Let's get to know each other.

© Ivar Simonsen 2023

© Ivar Simonsen 2023

© Ivar Simonsen 2023